susansugarspun ([info]susansugarspun) wrote,
@ 2007-08-10 09:51:00
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Strange Horizons: Would you miss us if we were gone?

The Strange Horizons fund drive has only about five days left before it ends.  (We've extended it once already, we're not extending it again.  It's over next Wednesday.)  We're currently about $2000 short of our goal.  That's not an impossible amount of money to raise in the time given, but it's a really difficult amount, given that it took us over five weeks to get the $4000 that we already have.

There's something interesting about the non-profit fund-drive model: in some ways, it's not primarily about the money.  It's about the support.  The money is important, certainly.  Our fund drive goal represents about a third of our annual operating budget.  But fund drive participation is also an indicator of community support, which is a key factor in raising the -rest- of our operating budget.  We have a lot of other indicators of community support, or at least of community appreciation--our readership numbers are good, and we're getting award nominations and critical notice.  (It was recently pointed out that four of the last five Campbell Award recipients were published in Strange Horizons before becoming Campbell winners, which sounds to me like we're doing a good job with our goal of finding and supporting talented new authors.)   But I think people don't realize the extent to which fund drives are a show of support as much as anything else.  That's partly our fault.  We talk about the lovely gifts and prizes, and we compare a Strange Horizons donation to a magazine subscription, because both of those tactics allow us to feel a little bit more comfortable with the fact that we're asking for money.  None of us are professional fundraisers, and we all hate asking for money. 

We are, in fact, asking for money.  We're asking for money as a way of asking for a demonstration that you like what we're doing.  In essence, it comes down to one simple thing: are you glad that Strange Horizons exists?  Even if you don't read us regularly, even if you don't like everything we do, even if you hate being asked for money.  Would you miss us if we were gone?  We're the longest-running online science fiction magazine, we have a proven track record of publishing quality fiction and nonfiction, we've made a web-publishing model work.  Our staff members, all of whom are making time for this work in the spaces between everything else in their lives, have been making this magazine happen, week after week after week, for almost seven years.  And we're hoping to continue, in our reviews and columns, to show how science fiction isn't dying, it's thriving, in movies and comic books and television shows and on the internet.  Even if you don't actively read the magazine, there are a lot of reasons to be happy that we exist.

Would you miss us if we were gone?

If the answer is yes, you should seriously consider coming over to our fund drive page and sending us some money.  It doesn't have to be a lot of money!  But it's the best and most tangible way to say to us, yeah, we're happy you're there, and we'd miss you if you were gone.  And to everyone who's already donated, thank you, thank you, thank you.  We can't say enough how much we appreciate you.




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[info]secritcrush
2007-08-10 07:51 pm UTC (link)
You know, I'm just going to ask - it seems your goal doubled since the last fund drive I remember - did you skip one this year and are consolidating? Or are you actually trying to raise twice as much cash per cycle?

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[info]susansugarspun
2007-08-10 08:16 pm UTC (link)
We've shifted to a once-a-year fund drive, rather than twice-a-year. I was sure that we mentioned that in the promotional material on the site, but I don't see it anywhere, which is obviously a mistake on our part. We did mention it in the various emails to mailing lists that we sent out, and I'm pretty sure that a number of people mentioned that in their blog posts on the subject. But yeah, that should be on the website. Add that to the list of "things to do better next time"!

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[info]secritcrush
2007-08-10 08:24 pm UTC (link)
That absolutely passed me by. (Well obviously, but I did think - 4k, that's not bad until I read your goal.)

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[info]susansugarspun
2007-08-10 08:33 pm UTC (link)
Oh, sure. If we were still on the twice-a-year model, this drive would be a big success.

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[info]secritcrush
2007-08-10 08:27 pm UTC (link)
(oh, and I've seen a lot of blog posts on the topic, but I don't remember any that have said that - not that there weren't any, just how information deciminates.)

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[info]sarah_prineas
2007-08-10 09:46 pm UTC (link)
I for one didn't realize SH had gone to a once-a-year fundraising schedule. Data point.

Good luck meeting the goal, Susan!!

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No way to donate from India?
(Anonymous)
2007-08-11 05:56 pm UTC (link)
I just checked your page. Paypal doesn't work here; the other guy you list expects US dollars. I can only pay in local currency.

Or may be this fund drive is limited to US?

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Re: No way to donate from India?
[info]susansugarspun
2007-08-11 11:08 pm UTC (link)
People from Canada, Australia, and various EU countries have been able to donate without any problem, but I think they may all have used PayPal. If there's no way to use PayPal where you are (is this a problem particular to India? I know we've sent and received money via PayPal to people in a wide range of countries), we also accept donations by postal mail. Sorry you're having so much trouble with it!

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